Live in 15+ countries across 4 regions

We make Grocery, Wholesale, Q-com, Pet shops and Cosmetics work as one.

Suppy connects branded commerce, fulfillment, last mile, and insights in one customizable platform — so retailers launch faster, operate smarter, and scale with confidence.

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A fresh grocery haul — produce, pantry staples and treats — laid out on a white blanket

Trusted by leading retail partners

ADCOOPSpar UAECasinoIntermarcheLa ValeurMetro MarketAl MayaEmirates CoopAl FornoSooqTawfeerMEDCOsouqHachem SuperstoreStoriomSafeer OnlineAl MadinaFaddoulBox For LessDek GourmetJETHIBOULe CharcutierMy BaristaAjman CoopKSCdavesMy.mt

The platform

Everything retail runs on, in one platform.

From the storefront your customers see to the picking, dispatch and data behind it — every layer connected, and every layer built around your brand.

Branded Commerce

Mobile apps, web storefronts, and customer experiences — fully white-label, built around your brand identity, merchandising and customer journey.

  • iOS
  • Android
  • Web
  • PWA
Dave's grocery app screens, built on Suppy

Insights

Analytics, loyalty, customer data, and marketing intelligence.

Smart Fulfillment

Inventory, picking, order management, and operations — guided workflows that help teams pick faster and more accurately.

Last Mile

Dispatching, route optimization, and real-time tracking — visibility from dispatch to doorstep.

Capabilities

Built for how retail teams actually work.

The storefront is only the beginning — every order stays connected to inventory, fulfillment and delivery behind the scenes.

  • Customer App & Web

    Fully branded iOS, Android and web storefronts your customers shop from — your brand, your journey, your data.

  • Picker App

    Guided picking with optimized paths, barcode scanning and live substitutions, so every order leaves complete and accurate.

  • Driver App

    Turn-by-turn routes, proof of delivery and live status updates for every driver, from the first drop to the last.

  • Dispatching solution

    Assign orders to drivers automatically or by hand, batch deliveries and balance workload across every store.

  • PIM solution

    One source of truth for products: rich content, pricing, categories and attributes, published to every channel at once.

  • Control Tower

    A live view of every order, picker, driver and store, with alerts the moment something needs attention.

  • BI powered analytics

    Dashboards on sales, operations and customers that turn every order into insight your team can act on.

  • Retail media tools

    Sell sponsored placements, banners and featured products inside your own apps, and open a new revenue line with your brands.

  • Marketing suite

    Campaigns, promotions, coupons and push notifications that bring customers back and grow every basket.

  • Darkstore operation

    Run fulfillment-only stores built for speed: slotting, stock and picking flows designed for rapid delivery.

  • ERP/POS integration

    Connects to the systems you already run — Microsoft, SAP, Oracle, Odoo and more — so stock, prices and orders stay in sync.

  • Payment options

    Cards, wallets, cash on delivery and local payment methods, giving customers the way they prefer to pay.

  • Loyalty

    Plug into the loyalty program you already have, or launch ours directly — points, tiers and rewards built into every order.

  • 24/7 support

    A team on hand around the clock, so your operation keeps running at every hour your customers are shopping.

How it works

One connected flow, from tap to doorstep.

  1. 01

    Storefront

    Customers shop your branded app or web store.

  2. 02

    Inventory

    Stock stays in sync with what customers can order.

  3. 03

    OMS

    Every order is captured and coordinated in one place.

  4. 04

    Fulfillment

    Teams pick and pack with guided workflows.

  5. 05

    Last Mile

    Dispatched, routed and tracked to the doorstep.

Results

Momentum across every market we enter.

From launches and operations to regional expansion, Suppy helps retailers grow with speed, structure, and visibility.

Businesses launched

0+

Since 2020, across grocery, cosmetics, pharmacies, and wholesale.

Powering

  • Adcoop
    Adcoop
  • Spar
    Spar
  • La Valeur
    La Valeur
  • Metro Market
    Metro Market
  • Al Forno
    Al Forno
  • SOOQ
    SOOQ
  • Tawfeer
    Tawfeer
  • Medco
    Medco
  • Hachem Superstore
    Hachem Superstore
  • Storiom
    Storiom
  • Safeer Online
    Safeer Online
  • Faddoul
    Faddoul
  • Box For Less
    Box For Less
  • Dek Gourmet
    Dek Gourmet
  • JET
    JET
  • Le Charcutier
    Le Charcutier
  • KSC
    KSC

Global footprint

Europe · Middle East · Africa · LatAm

Now live across Europe
LebanonUAEMaltaUKEgyptBahrainKSAGreeceBoliviaIraq+ many moreLebanonUAEMaltaUKEgyptBahrainKSAGreeceBoliviaIraq+ many more
4 regions, 15+ countries and counting.

Operational overhead

Average reduction for brands powered by Suppy.

0%

Dave's App · Large convenience store · Malta

#1 on both app stores within 24 hours of launch — delivered as a fully integrated solution in under 3 months.

Read the case study

Selected work

Built for retailers, proven in market.

Start a project

Testimonials

What retailers say about Suppy.

  • In our partnership with Suppy, we've grown together delivering better grocery shopping experience for our customer every day.
    Emirates CoopMohammad KhateebHead of E-commerce, Emirates Coop
  • We believed in Suppy from the very beginning, becoming their first partner and growing alongside them ever since. Together, we’ve built a successful digital grocery platform serving 60K+ La Valeur customers every year, and we look forward to pushing the boundaries of technology and digitization together to shape the future of grocery retail.
    La Valeur SupermarchéGeorges SkaffGM, La Valeur Supermarché
  • While others focused on UX/UI and new platforms, Suppy built the fundamentals. I saw the value from our first meeting. They championed stock accuracy and fulfillment while swipes and clicks dominated. Today, I know our e-grocery business rests on solid ground. As the industry enters its next chapter, agentic or otherwise, I’m confident Suppy can lead us forward.
    YalastopAntoine El AmManaging Director, Yalastop
  • Suppy has been a valuable technology partner for Sooq Groceries, providing reliable solutions and great support throughout our journey. Their professionalism and dedication have helped us turn our ideas into a growing digital grocery platform.
    SooqMohamad JradeE-commerce Manager, Sooq
  • Suppy gives our retail clients a fully white-labelled online store that’s ready to scale from day one. As a Preferred Partner, we’re proud to bring it to retailers across Europe and the GCC.
    9H Digital GroupMatthew SammutCRO, 9H Digital Group

FAQ

Questions, answered.

Can't find what you're looking for? hello@suppy.app

  • Suppy is a retail technology platform that connects branded commerce, fulfillment, last mile, and insights in one customizable platform — so retailers can launch faster, operate smarter, and scale with confidence.

  • Retailers across grocery, cosmetics, pharmacies, wholesale and pet shops. Since 2020, 90+ businesses have launched on Suppy.

  • Yes. Suppy is fully white-label: every experience is designed around the retailer — brand identity, navigation, merchandising and customer journey.

  • Native iOS and Android apps, responsive web storefronts and PWAs — designed to feel fast, consistent and intuitive on every screen.

  • Launch in 3 days.

  • Suppy is live in 15+ countries across Europe, the Middle East, Africa and LatAm, including Lebanon, the UAE, Malta, the UK, Egypt and Greece.

  • Yes — we run a reseller program. Get in touch and we will walk you through it.

Insights

Ideas for modern retail.

All insights
Agentic Commerce: The Next Big Shift in Digital Retail
Agentic Commerce26 August 2026 · 4 min read

Agentic Commerce: The Next Big Shift in Digital Retail

AI is no longer helping customers only find products. It is beginning to shop on their behalf.

Read article

Security & compliance

Enterprise-grade security, independently verified.

Your customers trust you with their data — so we hold ourselves to the standards enterprise retailers demand, and prove it through independent audits, not just promises.

Request our security documentation

  • ISO/IEC 27001

    Certified

    Our information security management system is certified against the international standard by an accredited auditor.

  • SOC 2 Type II

    Audited

    An independent audit that tests our security controls in operation over time — not a one-day snapshot.

  • GDPR

    Compliant

    Personal data is processed in line with EU data-protection law, with a data processing agreement available to clients.

Reseller program

Bring Suppy to the retailers you work with.

Offer your clients a fully white-labelled online store — storefront, fulfillment and delivery, ready to scale from day one. Join our reseller program and co-pilot the future of retail with us.

Join the reseller program

Contact

Let's talk about your project.

Launching online, replacing a platform, or joining as a partner — tell us where you are and the right person on our team will get back to you.

Send us a message

Our offices

  • United Arab Emirates

    Dubai Internet City, Dubai

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  • France

    Antibes

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  • Lebanon

    Kaslik

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